Skip to Main Content

Wine Cult

We redesigned and modernized the Wine Cult architecture to create a customized subscription model, built to capitalize on enthusiastic brand loyalty, capture recurring revenue and invite more traffic to Postino restaurants.

What We Did

Postino customers are insanely loyal, and to serve the ever-increasing demand for curated wines we upgraded Postino's Wine Cult subscription architecture to give people more options for how to enjoy Postino wines.

Challenge

Capitalize on Postino's enthusiastic brand loyalty by updating a monthly wine subscription that invites consistent traffic into the restaurants.

Insight

Wine Cult members don't just love wine, they worship it. And will continue to come back again and again to enjoy wine collections curated for them.

Approach

Modernize the subscription architecture by integrating Stripe, Contentful and Paytronix for a best-in-class user experience.

Outcomes

Annual Gross Volume YOY

32x

Winecult box next to a sandwich

Result

An astounding increase in subscriptions and restaurant traffic beyond our wildest expectations.

Next Case Study

Cosmic Bliss logo

Long the leader in the smoothest, tastiest non-dairy desserts, Cosmic Bliss came to us fresh on the heels of a rebrand and on the precipice of launching their grass-fed ice cream lines. The task? A new web experience as sweet as the products it touts.